Businesses don't simply spend on Marketing and Communications 'because they can'. Rather, successful businesses - even and especially during more difficult economic times - invest in appropriate, cost-effective strategies and plans because it's good for business. Even more so, it's not businesses who make these decisions but rather the people who breathe the very life into these organisations.
So, before you even start, you're almost certainly looking for like-minded people to work with. This doesn't mean only those who agree with you (in fact, it's often healthy to actively seek out opinions and ideas that may differ to your own). It does mean working with people who 'get you'; who understand you as a person, in your context and with your desired outcomes. We all have challenges - that may rather be seen as opportunities - and we all have needs. Bringing this potentially complex dynamic together, through an understanding built on trust, integrity and open communication, sees the impossible becoming possible, the intangible becoming tangible and the vision becoming a reality.
So, before you even start, you're almost certainly looking for like-minded people to work with. This doesn't mean only those who agree with you (in fact, it's often healthy to actively seek out opinions and ideas that may differ to your own). It does mean working with people who 'get you'; who understand you as a person, in your context and with your desired outcomes. We all have challenges - that may rather be seen as opportunities - and we all have needs. Bringing this potentially complex dynamic together, through an understanding built on trust, integrity and open communication, sees the impossible becoming possible, the intangible becoming tangible and the vision becoming a reality.