Sometimes, despite the best intentions and the most careful planning, things simply don't go as planned. This could be just before launching a major campaign, during an activation or even in the response after the fact. When, why and how this happens is a lot less important than acknowledging and understanding what has happened, and learning from this. Agility is however the immediate necessity. It's often required to positively change things 'on the fly' - done properly, this can lead to an even better outcome that everyone wonders why it wasn't though of earlier! Key to this is avoiding the panic and remaining fully focused on the strategy, corporate values and underlying purpose.
Journey in Light
Sometimes things won't go as planned - time to learn!
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