With 'every second person in town' claiming to be a marketing professional, creative, expert communicator or the like, spending your budget but not necessarily with any tangible results, you may be seriously questioning the value you're getting. I can't blame you! As a Marketing and Communications professional, I notice practically every day examples of poor to shocking messaging - with few exceptions, by no means the norm, standing out.
You have - or need - a Marketing and Communications strategy, plan and delivery capacity for one reason only - ie, to directly support the attainment of your strategic objectives, sustainably and profitably. Jargon, research results, 'FOMO' (Fear of Missing Out), ego-centric proposals and a failure to truly understand you, your business and your desired outcomes, all lead to an expectation gap without positive results.
As a senior Marketing and Communications Strategist, my knowledge, skill and experience, professional judgement and in-touch intuition all enable me to journey critically with you. This may be regarding a critique of the overall status quo, or a specific initiative / campaign (re-active). Or, more pro-actively, let me assist you from the outset - as early as clarifying your business strategy - to ensure that your Marketing and Communications activities receive the required positioning and deliver accordingly.
The best way to begin this journey is for us to have an informal chat regarding your business, your strategy and attainment of your strategic objectives, and your sense regarding prior, current and proposed marketing and communications activities. This high level discussion typically provides enough of a framework for us to quite quickly determine our mutual fit - where you recognise and want the value suggested, and I believe that I can offer you this within your specific context. In establishing this experience, some of the questions we may consider include:
You have - or need - a Marketing and Communications strategy, plan and delivery capacity for one reason only - ie, to directly support the attainment of your strategic objectives, sustainably and profitably. Jargon, research results, 'FOMO' (Fear of Missing Out), ego-centric proposals and a failure to truly understand you, your business and your desired outcomes, all lead to an expectation gap without positive results.
As a senior Marketing and Communications Strategist, my knowledge, skill and experience, professional judgement and in-touch intuition all enable me to journey critically with you. This may be regarding a critique of the overall status quo, or a specific initiative / campaign (re-active). Or, more pro-actively, let me assist you from the outset - as early as clarifying your business strategy - to ensure that your Marketing and Communications activities receive the required positioning and deliver accordingly.
The best way to begin this journey is for us to have an informal chat regarding your business, your strategy and attainment of your strategic objectives, and your sense regarding prior, current and proposed marketing and communications activities. This high level discussion typically provides enough of a framework for us to quite quickly determine our mutual fit - where you recognise and want the value suggested, and I believe that I can offer you this within your specific context. In establishing this experience, some of the questions we may consider include:
- Are your Marketing and Communications activities clear, unambiguous and focused?
- Is everything that you and your organisation think, say and do fully congruent with your strategic objectives - clearly articulated?
- Can you stand back from any of your messaging - especially that closest to your heart - and ask "So what?", with an irrefutable response?
- Are you impressed (or perhaps bamboozled) by marketing and communications terms, jargon and so-called research, knowing instincitively that at the end of the day there is nothing stronger than a 'back-to-basics' approach - in plain language (literal and visual)?
- Are you successfully achieving a balanced emotional and physical view that is appealing to and understood by the people who form your market?