Marketing and Communications isn't an exact science. It demands a professional judgement, intellectual (IQ) and emotional (EQ) intellect, modesty and humility that leads to what is right for a client in context and not to grandstand the marketer, a keen understanding of the business and environment, and an empathetic understanding of people's needs. This and more.
With this in mind, it's easy to see that effective Marketing and Communications isn't achievable through a well crafted checklist. Doing what others have done successfully before you has no guarantee of similar success for you. Equally, what didn't work somewhere else may well be your ideal and best option. Things change. People change. But integrity never changes.
The fundamental premise of Journey in Light is that, through practically demonstrating an unwavering depth of integrity, almost anything is possible - or it shouldn't happen at all. This demands open and honest communication, authenticity, mutual respect and recognition, continuous learning, challenging the status quo, and leading by example - from the smallest, least visible actions to the most publicly displayed outputs.
Another collective noun for giraffes is 'a tower'. It is very clear that, without integrity, the tower will fall. With integrity, we can all stand even taller together - whether on the shoulders of giants, turning around to lift others or through our own personal growth.
With this in mind, it's easy to see that effective Marketing and Communications isn't achievable through a well crafted checklist. Doing what others have done successfully before you has no guarantee of similar success for you. Equally, what didn't work somewhere else may well be your ideal and best option. Things change. People change. But integrity never changes.
The fundamental premise of Journey in Light is that, through practically demonstrating an unwavering depth of integrity, almost anything is possible - or it shouldn't happen at all. This demands open and honest communication, authenticity, mutual respect and recognition, continuous learning, challenging the status quo, and leading by example - from the smallest, least visible actions to the most publicly displayed outputs.
Another collective noun for giraffes is 'a tower'. It is very clear that, without integrity, the tower will fall. With integrity, we can all stand even taller together - whether on the shoulders of giants, turning around to lift others or through our own personal growth.