There is little as valuable to business as the timely, robust, independent review of high risk focus areas. Marketing and Communications is a particular case in point - not only does the business typically invest substantially in these activities, but the reputational risk of 'getting it wrong' often exponentially outweighs the actual cash cost at the time. What works for one business is by no means guaranteed for another. To deliver what's right for you, your advisors need to put ego aside, demonstrate a clear understanding of your business and be able to stand a 'back-to-basics' test every time. The marginal cost of having your strategic plan critiqued is trivial compared to the cost of the actual campaign - and potentially more.
In this context, I'm also available for the right Non-Executive Director appointments - ie, that work for everybody. This would typically be for those organisations who see Marketing and Communications as a key strategic priority of the Board and not as a 'necessary evil'. The particular value I offer in this regard is to 'stand back' from the detail, with a robust strategic business understanding, and view the integration / cohesiveness of the entity-wide marketing and communications activities (created through the sum of the parts, down to whatever level of detail is appropriate).
In this context, I'm also available for the right Non-Executive Director appointments - ie, that work for everybody. This would typically be for those organisations who see Marketing and Communications as a key strategic priority of the Board and not as a 'necessary evil'. The particular value I offer in this regard is to 'stand back' from the detail, with a robust strategic business understanding, and view the integration / cohesiveness of the entity-wide marketing and communications activities (created through the sum of the parts, down to whatever level of detail is appropriate).